Location: Sector 39, Gurugram, Haryana

Work Mode: On-site, Full Time

Responsibilities

• Visual Ideation: Translate content briefs into fresh, scroll-stopping visual ideas by leveraging strong visual imagination and design judgement.
• Layout & Asset Design: Build layouts for posts, carousels, reel thumbnails, and digital campaign assets using tools such as Figma, Photoshop, and Illustrator (motion graphics knowledge is a plus).
• Creative Exploration: Explore and present 2–3 distinct creative routes for each brief, balancing originality with brand objectives.
• Brand Consistency: Maintain brand identity and visual language while pushing creative boundaries to ensure clarity, hierarchy, and voice across deliverables.
• Style Development: Design style frames, iconography, and illustrations that strengthen campaign storytelling and elevate brand presence.
• Cross-Format Adaptation: Adapt creative concepts seamlessly across multiple formats and platforms with a social-first mindset—ensuring visuals are engaging enough to stop the scroll.
• Collaboration: Work closely with content strategists, copywriters, and other creatives to align design choices with campaign narratives and client objectives.
• Design Rationale: Provide a clear, simple explanation of design decisions, ensuring every visual serves the message rather than just being “pretty.”
• Experimentation & Refinement: Explore multiple creative approaches, discard ineffective directions, and refine the strongest concepts into pixel-perfect execution.‍
• End-to-End Execution: Deliver designs that combine both high-level conceptual creativity and meticulous attention to detail at the execution stage.