Hand Wave

Social media ad campaign for an Ed-Tech brand

Overview

Parentof is an app where your young inquisitive children can get answers to their curious questions and concepts. Through activities and personal mentorship, they strengthen a child’s ability to successfully do everything they are truly capable of.

Approach

The brand was coming up with their Masterclasses on different topics like aerodynamics, coding, singing and many more on their app. With the vision to reimagine and evolve Skill Education, the brand wanted every child to take the benefit of these masterclasses and that's why they wanted a social media performance campaign around this.

Man objectives of the brand were:

  • New user sign-ups
  • Masterclass enrollments
  • App Installs (Android version)

Solution

The brand was advised by us that Facebook was the greatest platform for achieving their objectives for the considered target group of parents. In order to see which advertising and campaigns were generating installations and at what cost, we collaborated with them to incorporate the Facebook SDK into the app.

Key tweaks in our strategy were:

  • We focused majorly on tier-1 cities and targeted some well-to-do 2nd tier cities as well.
  • We created Facebook-specific creatives that yielded exceptional CTRs, thus lowering overall CPIs for the campaign.
  • For the campaign's first launch, we created a number of unique audience and targeting buckets.
  • While concentrating on the most relevant and interested audiences, we used Facebook's cost-per-action bidding strategy to reduce the overall cost per install.
  • We also used Hindi for our creatives to characterize the diversification and authentication of the brand and what it was glad to deliver.

Conclusion

We achieved an effective cost per Install (CPI) of ₹28.23 on Facebook and Instagram collectively. The brand saw many new sign ups in the app as well as for the masterclass.

Testimonials
3 dots

Have a look at other case studies

SEO

3X more organic traffic on D2C gaming brand

How to establish a D2C brand in such a competitive space? Well, that's what we did for the gaming accessories brand Spinbot through SEO and content marketing.

Webflow

Webflow development for a communications agency

Inform8 was originally operating in South India but with the vision to expand all over India, they were looking for a visually appealing website that communicates about the brand in the most professional manner.

Webflow

Website design for a video production agency

Runne wanted a new website to expand their business in Canada through digital campaigns. Webflow was used as the major technology for this.

Let's Start Tweaking

(FREE PDF)

Tell us your requirement and our team will contact you within 60 minutes.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Cross