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Building a brand identity for a finance organization

Overview

Finsense is SEBI Registered Investment Advisory firm providing investment advisory and financial planning services with the motive of making the financial lives of people easy.

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As a new financial advisory firm of Jodhpur, India, Finsense wanted to take a step ahead of its competitors in the region by having a digital presence that communicated everything about them in detail.

Approach

The brand wanted to portray itself as a ‘sensible financial solution under one roof’. So, we prepared our approach with initial rounds of sketching and finally came up with this idea.

Solution

  • This design incorporated a slanted ‘F’ with a slanted ‘S’ as a negative space.
  • The reason behind the slanted placement was to depict ‘F’ as an arrow pointing upwards to denote growth of their customers through sensible planning.
  • The slant also depicts a roof of a hut to denote - ‘overall financial planning under the same roof’.
  • The overall structure was placed as such to depict a path of a maze to portray the financial journey of their customers.
  • The color scheme was kept this way to depict a small plant that denoted purity and growth.

Conclusion

The stakeholders loved the concept and final design. We went ahead to design different brand stationeries to complete the required brand identity.

Testimonials
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