How to Setup and Use Google Search Console for SEO

Google Console looks like something out of the box, but trust me, it is the most accessible google tool ever. It is free. Depending upon your work and requirement, it can be set up differently.

‍

There are a bunch of marketing tools that can help you in many ways. However, one of the best tools till now is Google Console. Free tools and reports make it simpler to control your search presence.

Google currently offers instructions on installing Search Console and validating your website. But honestly, it's bland, repetitive, and hard on the eyes. So, we're going to provide a more approachable manual.

‍

Apart from this, any SEO company in India will provide everything you need to set up the Google console and scale your business. So how do you get started with Google search console and power the grounds of marketing? Let’s get started!

‍

What is Google Search Console?

‍

‍

It’s rightly said, “Numbers are nothing when results are great.” And it looks obvious when Google processes more than five billion searches daily. But unfortunately, while these numbers are increasing, analyzing your website between the sheep herd has become a fashion.

‍

Now, the question is—what is Google Console and what makes it so different from other SEO tools?

Google Search Console is a free online tool (formerly known as Google Webmaster Tools) that lets you keep track of, maintain, and troubleshoot your website's visibility in Google search results.

‍

It provides you with a wealth of essential data for efficient SEO, including the keywords your site ranks for, the position you hold for those keywords, the frequency with which users click your result after entering particular queries, and the websites linked to your material.

‍

How to Setup Google Search Console?

This section will tell you how to set up a google search console. The section also covers various steps that will help understand the overall functionality of the google console system.

‍

Step 1- Google account Sign in

To set up Search Console using this approach, you must have a Google account. Not to worry, that is also free. You can use the same login if you already use Google Analytics, Adwords, or Gmail.

‍

Step 2- Enter the domain name for adding a property

‍

‍

You have the choice to add a property type after signing in either through your domain or through a URL prefix. However, if you are facing any difficulties setting up the Google Console, hire the best SEO services agency to complete the task for you. We advise utilizing a domain to set up Google Search Console.

‍

Starting with some essential definitions, here's why:

• Property is a general word for a single website, URL, mobile application, or device containing your site tracking ID's unroot directory (also known as public html).
• The domain is your website's name (without http(s):// and www.). We operate at minimaltweaks.com.
• Adding an extension to a domain, such as www.minimaltweaks.com or shop.minimaltweaks.com, is known as a subdomain.
• A web page's address is known as a URL. (A website's domain is its name; its URL points to one of its pages.)
• The protocol that comes before your domain is known as the URL Prefix. As an illustration, http:// or https://

‍

Doing this defines a single property that encompasses your domain's protocol prefixes and subdomains. This option links Google Search Console to every component of your website.

The following procedure is for configuring Google Search Console with a domain-level property. In the entry field, type the root domain of your website and click "Continue." A URL prefix property is created when "URL prefix" is chosen.

‍

This indicates that you're creating a single property for your site's single URL prefix. Because Search Console will only be linked to one version of your site and not the entire thing with all protocols and subdomains, it might not provide correct information. However, there are situations when you are forced to utilize a URL prefix.

‍

Step 3- Confirm Owner Site

Before you can deploy Google Search Console and begin collecting data, you must confirm that you are the site owner. Do it depending on the option you selected in the preceding step.

‍

Step 4- Verification of a domain property

A domain-level property can only be verified by your DNS provider, which is the only way to do it. So, first, check the dropdown menu to see if you can locate your DNS provider.

‍

This will show comprehensive instructions tailored to your provider. You may want to consult your developer or DNS provider to learn how to use Google Search Console for your digital marketing campaign in this manner. You can leave it as "Any DNS service provider" if you don't see your provider listed.

‍

After copying the TXT record, go to your domain registrar's website (such as GoDaddy, BlueHost, Hostgator, etc.) in a new tab and log in to your account.

‍

Select the domain you want to configure by navigating to the list of domains you own. Next, look for the option to edit your DNS records. Depending on your supplier's website, this will be situated in various locations. Click "DNS"

‍

Step 5- URL prefix property verification

To set up Google Search Console, you can use a URL prefix property if you don't have access to your registrar or prefer not to tamper with your DNS records.

‍

This offers several additional possibilities for verification. Google advises using an HTML file for verification.

Observe that a domain name provider verification option is available. Above, we demonstrated how to achieve it. However, if you're thinking about employing that technique, you might as well develop a domain-level property.

‍

Step 6- Add Google Analytics to the Console

By verifying a User-prefix property through Google Search Console, you can get started if you already have a Google Analytics account and tracking code set up on your website.

‍

Make sure you chose "edit" rights in Google Analytics for the object whose tracking code is being utilized by that property for this to function. If you haven't already, you must first add a Google Analytics tracking code, such as analytics.js or gtag.js

‍

Final Word

The variability and features of Google Console make it the best choice for every business. However, it requires a well-structured guide to understand the diverse components. You can hire an SEO agency that provides the best SEO services and holds a strong portfolio in the domain. With proper guidance, you can ace the digital presence game in less time while making more profit for your business.