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The year 2020 made us shift our lives online for various purposes to kill our boredom. This affected certain changes and new features in various platforms and these days social media platforms are coming up with regular updates and new features to make our experience even more enhanced.
Instagram marketing has grown like hell during these times and other than that, Facebook and Linkedin are also witnessing an increase in the number of users on their platforms.
The sudden new features and changes in these platforms have affected various marketing strategies of different brands.
Why is Instagram marketing necessary?
Instagram is the most used social media platform after Facebook. It has one billion active monthly users and witnesses 500 million daily Instagram Stories.
Oberlo estimates that 71% of US businesses use Instagram and the facts mentioned below explain why it's so famous:
- Instagram has over one billion active monthly users.
- There are 140 million Instagram users in the U.S.
- Instagram is the second most accessed network behind Facebook.
- Users browse for an average of 53 minutes per day.
- About 71% of US businesses use Instagram.
- Nearly 45% of Instagram’s users are between the ages of 18 and 44.
According to the stats, there are around 1 billion new active Instagram users every month and 60% of these accounts discover new products on Instagram.
These stats give a hint to the business owners there to get to Instagram and grow their business.
Assuming that you have already logged in to your Instagram account and wondering what to do next to grow your brand. This is where we can help with this blog post.
Here are the 5 tips for Instagram marketing to follow while sticking to your brand image:
1. Create Engaging Posts
Making engaging posts is the first tip for Instagram marketing, which can effectively promote your business on Instagram.
When you create something valuable to people you get a lot more interactions on your posts.
However, you can post different types of content to give your audience more variety. But ensure that the images and videos you post are visually consistent.
Images with a light background are more liked by users. If you are clicking images in natural light then you must ensure that the image is clicked outside or close to a window or door.
Always try to make your post have the same theme all over but should also be consistent with your branding.
2. Stick to the same filter to develop a unique look
Since Instagram is a photo and video sharing platform, you can use it to give a unique look to your brand.
Having a unique style can help your brand to stand out among your competitors. And for the users to get attention to your post try to use the same filter in all of your images.
This will make your images cohesive and will attract more likes and engagement.
If you are posting any product image, the focus should be on the product rather than any other object.
3. Use consistent hashtags
Using consistency will not only save your time but also you will be able to reach the right audience every time you post.
You should also include some unique hashtags every time you post. This will help your feed to get the attention of key audiences as often as possible.
Hashtags also play a vital role in Instagram SEO which increases your visibility in search results and can get more engagement.
4. Keep a consistent posting schedule
Keeping a consistent schedule is important in maintaining your user's expectations and also making them engage in your post.
For Instance: If you post daily, for a week, then you must stop posting for two or three weeks as your audience may be less likely to engage in your post. In fact, they can even stop following you if you decide to post on a daily basis.
You should schedule your every post and keep a strategy for posting on Instagram.
5. Keep content on-brand
At last, it is also important to keep your copy and content always aligned with your brand's voice.
Your content should always be written with your audience in mind and this also includes while posting any image.
Putting yourself at the side of your followers will help you ensure that you deliver the most consistent and engaging posts.
Conclusion:
As social media platforms are always evolving, so is Instagram. You must always look to add new tactics to your Instagram marketing strategy. But the core foundations of every social media marketing strategy remain the same such as
- Defining your goals
- Know your audience
- Set your budget
- Use a consistent brand voice
To plan your marketing strategy to be successful you may also contact a Social Media Marketing Agency.
