Brand identity design for a clothing brand

Overview

With a core mission of improving the dire condition of the widows in India, Omania, an Indian clothing brand of an NGO, manufactures high-quality clothes for women. The NGO provides employment opportunities for women.

‍

Omania needed a strong brand substratum to fortify their kernel value of “Humility & Equality”. The mission needed to reflect on all identity elements for achieving a concrete consistency and a positive brand perception.

‍

Approach

The most befitting approach of deciphering the problem was to conceptualize the brand identity using minimalism. Since the mission of “Humility & Equality” stems from ‘Simplicity’, we used simplistic clutter-free design for brand identity.

‍

Solution

Since Omania operates with a mission of "altering the state of widows", we have used three basic alteration kit essentials in the logo
‍
A button, needle, and thread.

The duo of needle and thread (widow) is shown distant from the button (social circle) to depict that the society (MAN) doesn't let a widow be a part of the social circle.

The formulation exercise of the identity elements was followed by designing marketing collateral, packaging and branded stationery. One prominent illustration of a woman was blended to showcase the omnipresence of women in every field and industry around the globe. The circular shape was utilized to represent the globe.
‍
The Haldi color, which is applied on the skin to enhance the glow, has been incorporated in the logo to depict how Omania is constantly making efforts in improving the social status of the widows and giving them wings of freedom to be successful in life.

Conclusion

The brand’s entry in the clothing industry with a noble cause was welcomed with a massive response and applause from the customers and stakeholders. The fresh and breezy brand identity managed to attract many collaborations and customers for Omania.