Hand Wave

Webflow development for a communications agency

Overview

Inform8 is a digital communications agency for brands in the space of healthcare and pharmaceutical industry. With their perfect blend of scientific and creative expertise, they help brands in developing solutions to raise awareness of a drug, diseases, new research, and innovations in medicine.

They were originally operating in South India but with the vision to expand all over India they were looking for a visually appealing website that communicates about the brand in the most professional manner.

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Approach

  • Our team concentrated on making a better, more effective site map that made it easier for visitors to find the important information they were looking for.
  • We defined the content strategy for the newly created website at the same time that we laid out the site map.
  • The content strategy played a key role in ensuring that only current and pertinent content would stay on the website.

It was time to wireframe the layout of the site once the site map and content strategy were in place. Wireframing enabled us to specify the importance of each page's content.

The website's colour scheme is based on an authentic blue scheme and iconic red. The icons designed across the website have been designed in such a way that resonate easily with the stakeholders in the medical industry.

Solution

The backend of the site was built and designed in such a way that it empowers the team at Inform8 to keep the site relevant.

From a technological standpoint, we decided to execute our custom site build on the incredibly user-friendly Webflow CMS. For the best user experience for website users on devices of all sizes and shapes, the front-end development of the site makes use of the most recent HTML/CSS and was written on a responsive framework.

The site will always be simple to use and navigate, whether someone is accessing it from a tiny mobile device or a huge desktop monitor.

Conclusion

The brand communications team was delighted with their new website, and the enhancements to the KPIs we saw in our analytics suggested that website users were discovering what they were searching for and engaging with the information on the site. Inform8's search visibility has grown as a result of enhanced SEO.

Testimonials
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