Johnnie Walker is one of the most instantly recognizable whisky names in the world, and the brand is the global best-selling Scotch, enjoyed in more than 180 countries worldwide.
With the Striding Man reaching Delhi, Minimal Tweaks was entrusted upon with the
adventurous task to keep the Striding Man in motion to witness Delhi. The campaign, entitled
#TheTravellingBillboard, conceptualized by What’s Your Problem, aimed at traveling to places which only a few
people have visited, and also where no billboard has been before.
Taking in to account the exploration spirit of the brand that motivates and challenges people to taste more out of life by exploring beyond, Minimal Tweaks had to explore the old as well as the new demographics of Delhi to make the Striding Man’s walk worthwhile.
The campaign was successful due to the hardwork of 150 social media influencers all over India. The world got to see the striding man in some really exotic locations of India and the brand's message reached a large audience.